This program explores the rigors and intricacies of the transportation and additional industrial, technology and start-up environments with an emphasis on the public sector. Importance will be placed upon external and internal issues in relation to marketing, trade unions, the media, stakeholders, politically oriented boards of directors, internal communications among the various modal leadership organizations, training, fare structures, marketing to the public, and planning for the expansion and/or truncation of service.
“Students will be afforded the opportunity to research, assess, and evaluate transportation issues and case studies related to student-chosen topics in both a group and individual setting,” Associate Professor Danny Simms.
Program Learning Outcomes (PLO)
- Students will effectively research and communicate in writing (in APA format) ideas and arguments associated with business leadership and management issues.
- Students will apply knowledge and skills to develop a comprehensive business plan which demonstrates competency in the following areas: management, operations, finance, and marketing.
- Apply critical thinking to real life work problems through the application of theoretical and experiential knowledge.
- Students will identify issues and strategies related to ethics and corporate social responsibility and its implications for business.
MBA500 Fundamentals of Financial Accounting
This course develops the skills needed to analyze financial statements and disclosures for use in financial analysis. Topics covered include debit and credit processing, how accounting standards and managerial incentives affect the financial reporting process and the impact of regulatory changes which impact accounting.
MBA510 Fundamentals of Economics
This course surveys topics in macroeconomics and microeconomics. Topics explored are scarcity, inflation, unemployment, interest rates, monetary policy, fiscal policy, market structures, the world economy, and current economic problems.
MBA520 Fundamentals of Marketing
This course provides the basics fundamentals of marketing management and strategy. Emphasis is placed on a strategic marketing plan, effective marketing Decisions and how consumer behavior drives market research and effectively communicating value.
MBA530 Fundamentals of Finance
This course provides the basics fundamentals of corporate finance. Emphasis is placed on firm valuation using time value of money and financial structure through capital budgeting. Corporate decisions to increase stock value with an understanding of risk verses reward. The course also evaluates the impact of liquidity, solvency and profitability in creating shareholder value.
MBA540 Mathematics and Statistics
An overview of the quantitative fundamentals needed to successfully begin the MBA program. Course topics include: basic math, algebra, probability, analysis of variance, and basic statistical procedures.
MBA550 Fundamentals of Management
This course describes the general nature of management in terms of management levels, functions, roles, and skills.
MBA 600 Ethical Decision Making and Corporate Social Responsibility
This course involves the study of ethical theory, values formation, ethical decision-making and corporate social responsibility policy formation within the context of management and leadership.
MBA 610 Strategic Management
This course will examine strategic management and its importance to the business organization. The student will examine the relationship of strategy and organizational objectives. The course material included the creation and use of the SWOT analysis and the formulation of corporate, competitive and functional strategies. The student will utilize their assigned companies to complete related assignments.
Prerequisites: MBA510, MBA 550 or comparable undergraduate coursework.
MBA 620 Accounting for Decision Makers
An examination of contemporary accounting issues for managers. Issues related to the principles, techniques, and uses of accounting in the planning and decision making in organizations are studied. The use of information technology plays a key role in this course. Areas of emphasis include the budgetary process, performance evaluation techniques, product costing methods, constraint management, and ethics. Prerequisites: MBA 500 or comparable undergraduate coursework.
MBA 630 Marketing Planning
This course presents marketing from a strategic management perspective. Emphasis is placed on strategic evaluation of internal (marketing mix) and external (competitive, economic, social) forces. The course will lead students through the marketing management process to the creation of a strategic marketing plan.
Prerequisites: MBA 520 or comparable undergraduate coursework.
MBA 640 Managing Business Operations
The course examines problems faced by the operations manager in the planning operating and controlling of the production of goods and services. The major topics covered in the course include planning and analyzing operations, forecasting, inventory management, quality control and improvement, facility layouts, and supply chain management.
Prerequisites: MBA 540 or comparable undergraduate coursework.
MBA 650 Managerial Finance
This course focuses on the management of economic resources and financing sources to enhance returns to the business entity. Skills developed include: cash flow management, profitability analysis, debt management, control of receivables, capital and operational budgeting and other asset/liability management tactics. This course will be a survey of advanced accounting and finance for managers stressing the analysis of principles and practices of the finance function. Emphasis is on financing methods for internal and external ventures and innovations, capital budgeting, and research and development (R&D) portfolio analyses.
Strategic Management and Leadership Topics
Drawn from behavioral and social services, this course examines leadership theories, research and models. It includes a 360-degree inventory of leadership behaviors and relationships, an assessment of emotional intelligence, and the continuation of the individual development plan. The role of the leader is studied with emphasis on the leader’s role in communication, team formation and team dynamics.
MBA 710 Global Management
This course reviews the basic operations of international business and addresses the planning and operational processes used to implement an effective international strategic plan. Emphasis will be placed on managerial policies and practices that can be utilized to effectively and efficiently manage, operate and control a business operating in a global environment.
MBA711 Global Marketing and Planning
This course focuses on marketing, including planning, sales, research and support functions to assess customer needs; evaluate opportunities and threats on a global scale; and meet corporate needs within environmental constraints and corporate goals.
MBA712 Supply Chain Management
This course focuses on the evaluation of all supply chain options which results in the best overall solutions to support the international business plan while complying all rules, regulations, and security issues from sourcing to final distribution.
MBA713 Trade Finance and Risk
This course focuses on evaluating financial risks and method, selection and implementation of the most favorable methods of payment to support global activities and ensure that all related costs are included at the time of quotation. Evaluate quantity and source of finance necessary to implement global activities.
MBA 720 Managing Human Capital
This course will emphasize the role of strategic planning in the setting of human resource goals and objectives. The student will study various strategic approaches to the human resource planning process. The course will review the integration of traditional human resource functions and the strategies of the organization.
MBA 760 Ecopreneurship (3)
The student will study the principles of environmental entrepreneurship. The course will provide a background in small business practices. The course will discuss the environmental opportunities presented to the small business segment and how these opportunities can be used to create a sustainable, “green” organization.
MBA 770 Sustainability Marketing (3)
This course integrates strategic marketing practices with the core environmental, social, and economic principles of sustainability. The potential and challenges of sustainability marketing will be explored as students analyze current sustainability trends that influence marketing and develop a strategic marketing plan.
MBA 780 Sustainability and Supply Chain Management (3)
This course identifies and analyzes best-practices in creating, managing, and evaluating sustainability in supply chains. Students will learn how to embed sustainability concepts into supplier selection and management, inventory management, production